Cleanliness
Building awareness, better habits and shared ownership of public and private spaces.
Impact beyond business
Safa Soch
Foundation
A cleaner, fairer future
Vivarta Group launched the Safa Soch Foundation to create meaningful social and environmental impact through cleanliness, education, workforce training and community participation.
The Foundation supports initiatives focused on cleaner surroundings, skill development, dignity for cleaning professionals, environmental responsibility and stronger communities.
Through partnerships with individuals, organisations, institutions and government bodies, we aim to build a cleaner, more respectful and equitable future—where cleanliness becomes a shared responsibility and every worker is valued with dignity.
Dignity
Recognising and respecting the people whose work keeps our communities functioning.
Skills
Creating training, certification and growth opportunities for the cleaning workforce.
Environment
Encouraging responsible practices that protect our surroundings for future generations.
Safa Soch = Sach
Cleanliness is respect. Dignity is progress. Community is ownership.